Where do I create a FirstLeads API key?

Log in, hover the left-side ribbon to expand the menu, open Settings → API Keys, and click Create Key. Give the key a name, set an expiry, and create it — the key is shown once at creation.

Should my API key expire?

For a permanent integration such as a webhook lead feed, set Expires to Never so the connection keeps working. Use a shorter expiry only when you want the key to rotate automatically.

What can I do with a FirstLeads API key?

The key authenticates your organization against the FirstLeads public API and connects the webhook lead feed to your systems, so new leads flow straight into your CRM or automations in real time. Full endpoint details are in the API docs at api.firstleads.ai/api/docs.

How do I start receiving leads after creating the key?

Set up your Webhook Secret to start receiving leads at your endpoint. The full setup steps and endpoint details are in the API docs at api.firstleads.ai/api/docs.

API Documentation · ~1 min

How to generate your API key

Create an API key from the FirstLeads dashboard to authenticate your requests and connect the webhook lead feed to your systems — in under a minute.

Create an API Key View API Docs

Quick Answer

To generate a FirstLeads API key, log in and hover the left-side ribbon to expand the menu, then open Settings → API Keys and click Create Key. Name the key, set Expires to Never for a permanent integration, and click Create Key. Copy the key when it’s shown — it appears only once — and store it securely. The key authenticates your requests and connects the webhook lead feed to your systems.

Generate an API key in 5 steps

Open the left-side ribbon

After logging in to FirstLeads, move your mouse over the left-side ribbon to expand the navigation menu.

FirstLeads left-side navigation ribbon expanded — The left navigation ribbon, expanded

Go to Settings → API Keys

Open Settings from the expanded menu, then choose API Keys from the drop-down.

Settings menu expanded with the API Keys option — Settings → API Keys

Select Create Key

On the API Keys screen, click Create Key to open the dialog that generates a new key for your organization.

API Keys screen with the Create Key button and empty-state message — API Keys → Create Key

Name it, set expiry, and create

Enter a name for the key (for example, “Production integration”), set Expires to Never for a permanent integration, then click Create Key to generate it.

Create API key dialog with name field, Expires set to Never, and a Create key button — Name the key → Expires: Never → Create key

Copy and store it securely

Your key is shown once at creation — copy it immediately and store it somewhere secure like a password manager. Treat it like a password: never commit it to source control or share it in plain text.

Keep your key safe. Your API key grants access to your FirstLeads data — treat it like a password. Copy it when it’s shown and store it securely; don’t commit it to source control or share it in plain text. If a key is ever exposed, delete it from the API Keys screen and create a new one.

Next: set up your webhook secret

With your key created, configure your Webhook Secret to start receiving leads at your own endpoint. Full setup steps and endpoint details live in the API docs.

Authenticate every request to the FirstLeads public API with your key.
Pipe new leads straight into your CRM or automations as they’re verified.
Rotate or revoke keys anytime from Settings → API Keys.

Read the API docs

Frequently Asked Questions

Ready to connect the lead feed?

Generate your API key, set up your webhook secret, and start piping verified leads straight into your systems.

Create an API Key Set Up an Alert Instead