How do I create a lead alert in FirstLeads?

Open Alerts from the left ribbon in your dashboard and click Create Alert. Give it a name, keep the Lead Created and Lead Updated events checked, pick your state and counties, choose your incident and property types, set a Smart Filter, and (optionally) route it to Slack.

Can one alert cover multiple counties?

Yes. You can add as many counties to a single alert as you like — include your whole service area in one alert, or split across separate alerts per market, whatever fits how your team divides territory.

What events can an alert notify on?

Lead Created fires when a new lead is verified and added. Lead Updated fires when an existing lead gains new info — added damage details, verifications, and similar changes. Keep both checked to get the full picture on every lead.

What is the difference between the Smart Filter tiers?

Confirmed only sends leads with confirmed property damage — highest confidence, lowest volume. Confirmed + Potential also includes incidents with damage descriptions, alarm or investigation activity, or a significant response (12+ units) — recommended for most teams. All incidents sends every incident in the area, including those with no damage signal — highest volume, expect noise.

Can I get FirstLeads alerts in Slack?

Yes. Connect your Slack account to FirstLeads, create a channel like #alerts, then toggle Slack on in the alert and select that channel. Every matching lead is delivered to your team in real time.

Can I reuse the settings from an existing alert?

Yes. Duplicate an alert to reuse its events, geography, incident and property types, Smart Filter, and delivery settings, then adjust the counties or channel for the new market.

Dashboard Guide · Alerts

How to set up a lead alert

Create a targeted alert so new verified leads in your area are delivered straight to your team — filtered to exactly the incidents you work.

Create an Alert See Integrations

Quick Answer

To set up an alert in FirstLeads, open Alerts from the left ribbon and click Create Alert. Name it, keep Lead Created and Lead Updated checked, pick your state and the counties you cover, choose your incident and property types, and set a Smart Filter (start with Confirmed only for the highest-confidence leads). Toggle Slack on and pick a channel to deliver every matching lead to your team in real time.

Set up an alert in 5 steps

Go to Alerts

From the left ribbon in your FirstLeads dashboard, open Alerts, then click Create Alert to start a new one.

FirstLeads left navigation ribbon with Alerts selected — Left ribbon → Alerts

Name it and set your area

Give the alert a name (for example, “Marion”). Under Events, keep Lead Created and Lead Updated checked. Under Geography, pick your State, choose County, then add the counties you cover — you can add as many as you like to a single alert.

Alert form showing name, events (Lead Created and Lead Updated), and geography with a county filter — Alert name, events, and geography (county filter)

Choose incident and property types

Select the Incident types you work — Fire/Smoke, Water/Flood, or both. Optionally narrow by Property type (residential or commercial) so only the properties you service come through.

Incident type, property type, and Smart Filter options with Confirmed only selected — Incident type, property type, and Smart Filter

Set your Smart Filter

Pick how aggressively to filter. Confirmed only delivers the highest-confidence, lowest-volume leads; Confirmed + Potential adds damage descriptions, alarm/investigation activity, and significant responses; All incidents sends everything in the area. Start with Confirmed only and loosen later if you want more volume.

Route alerts to Slack

Connect your Slack account to FirstLeads and create a channel (for example, #alerts). Toggle Slack on, then select the channel to route every matching lead straight to your team.

Slack integration toggled on with a channel selector for routing alerts — Enable Slack and pick the channel

Cover your whole area. Add every county you service to a single alert, or spin up separate alerts per market — whatever fits how your team divides territory. Duplicate an alert to reuse its settings.

Deliver matching leads straight to Slack

Connect Slack once, then route each alert to a channel so the whole team sees new leads the moment they’re verified — no inbox digging, no missed incidents.

Create a dedicated channel like #alerts and point one alert at it per market.
Every matching Lead Created and Lead Updated event posts in real time.
Start with Confirmed only, then loosen to Confirmed + Potential for more volume.

Prefer real-time delivery to your own systems? Generate an API key and set up your webhook secret to pipe leads straight into your CRM or automations. See the API key setup guide and API docs.

Frequently Asked Questions

Ready to catch your next lead first?

Create an alert for your counties and start receiving verified fire and water damage leads the moment they land.

Create an Alert Back to Resources