Do I need a print shop or mailing service to send postcards?

No. FirstLeads sends the postcard for you through your connected PostGrid account — you pick a template and an address, and the card is printed and mailed from there.

Can I mail the owner instead of the burned property?

Yes. When a lead is a rental — owner mailing address differs from the incident address — the Property tab has a Send Postcard button that pre-fills the owner’s actual mailing address, so you reach the decision-maker directly.

Where do postcard designs come from?

Templates live in your PostGrid account. Create the designs there, and FirstLeads pulls them into the front/back template dropdowns — hit Refresh after adding a new one.

What if I want to send hundreds of postcards at once?

The panel is built for working leads one at a time. For larger campaigns — blanketing a ZIP code or county — FirstLeads offers tailored bulk mailing accommodations; book a meeting with the Partner Success team to scope it.

Features · Postcard Mailers

Putting a Postcard in Their Mailbox: Mailers

Not every homeowner answers an unknown number — but almost everyone checks their mailbox. Send a real, physical postcard to a lead’s address without leaving FirstLeads.

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Quick Answer

FirstLeads Mailers sends physical postcards to lead addresses through your connected PostGrid account — no separate print shop or mailing service. Open it from the navigation to mail any address, or from an incident’s Details tab with the address pre-filled. For rentals, a Send Postcard button on the Property tab targets the owner’s actual mailing address instead of the burned unit.

Mailers lives in two places: the left-hand navigation (send a postcard manually to any address) and the Send Postcard button on any incident’s Details tab, which opens the same panel pre-aimed at that lead’s address.

If an unlocked lead turns out to be a rental — the owner’s mailing address differs from the incident address — you will also find a Send Postcard button under the mailing address on the Property tab. That one pre-fills the owner’s address, so your postcard reaches the decision-maker rather than a unit they do not live in.

Building and sending a postcard

Pick your front and back templates

Select the design for each side from your saved templates. Just added a new template in your mailer account? Hit Refresh next to either dropdown to pull in the latest without leaving the page.

FirstLeads send postcard panel with front and back template selectors and recipient address fields — The Mailers panel: templates, recipient, address, send.

Set the recipient

Defaults to "Current Resident" — a safe, ready-to-send option when you don’t have a confirmed name on file. If you unlocked the lead’s contact info, swap in the actual owner’s name.

Confirm the address

Address Line 1, optional Line 2, City, State, and ZIP. Sending from an incident? These arrive pre-filled with the property’s address — or the owner’s mailing address if you launched from the Property tab.

Send

Once a front template is selected and the address is complete, the Send postcard button lights up. Until then, a small prompt tells you exactly what is missing.

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Frequently Asked Questions

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