Do I need separate fire and water lead subscriptions?

No. One FirstLeads territory covers both loss types. You choose which incident types to receive, so a water-only mitigation company and a full-service fire and water contractor run the same platform with different filters.

How many fire and water damage leads will I get in my territory?

It depends on the territory size, the season and the loss types you enable. Water losses are the volume business and structure fires the ticket-size business. Book a demo to watch live volume for your own service area, or see monthly counts on the damage leads by metro pages.

Are fire and water restoration leads exclusive?

FirstLeads is incident intelligence, not a shared lead marketplace. Every subscriber covering a territory is alerted at the same moment, and nothing is resold afterwards. Being hours ahead of the public record is a stronger exclusive than any label on a days-old marketplace lead.

Can my whole crew get the alerts?

Yes. Alerts go out by SMS and email to the recipients on your plan, post to a shared Slack channel, and sync into your CRM through the integrations, so the on-call crew, the office and the estimator see the same loss at the same time.

Do fire and water damage leads include contact data?

Every lead opens to the property owner, and to the resident when the property is tenant-occupied, with phone, email and mailing address verified across multiple independent sources. Fire losses often displace the owner, so the verified mailing address matters as much as the phone number.

What does a fire and water damage lead cost?

There is no per-lead price. FirstLeads is a flat monthly subscription starting at $697, with no per-lead fees, against marketplace leads that commonly sell for $100 to $500 each and are resold to other contractors.

Fire and Water Damage Leads

Fire and Water Damage Leads for Restoration Companies

One territory, both loss types. Structure fires and water losses reach your on-call phone moments after dispatch, each with damage severity and verified owner contact data.

Updated October 2026

Book a Demo View Pricing

What are fire and water damage leads?

Fire and water damage leads from FirstLeads come from one live incident feed: structure fires and water losses across all 50 states, enriched with property detail and owner contact data verified across multiple independent sources, and alerted moments after dispatch. Water is the volume business and fire is the ticket-size business; one subscription covers both in your territory.

Why fire and water restoration leads belong in one feed

Every structure fire is also a water job

Suppression pushes thousands of gallons into a building, so the fire loss carries an extraction and drying scope from the first hour. A fire-only feed hands the water half of the job to whoever shows up next.

Water is what keeps crews busy between fires

Water losses outnumber structure fires many times over: burst pipes, appliance failures, sewage backups, storm flooding. A company that only hears about fires has idle trucks for most of the month.

Two vendors means two bills and two blind spots

Buying fire leads from one source and water leads from another doubles the cost, splits the territory view and still leaves gaps where one vendor is slow. One feed, one territory, one alert path.

Fire and water restoration leads versus shared marketplaces

← Scroll to see all columns →

Lead source	Price model	When you hear about the loss	Who else gets it	Contact data	Cost of a busy week
Shared marketplace lead	Per lead, commonly $100 to $500 by loss type, resold	After the owner submits a form, often days later	Several contractors at once	Whatever the owner typed	Rises with every lead
Pay per call	Per call the vendor counts as qualified	When the owner decides to shop	Varies by vendor and call routing	Caller ID	Rises with every call
FirstLeads	Flat monthly subscription, no per-lead fee	Moments after dispatch	Every subscriber covering the territory, at the same moment	Owner and resident contacts verified across multiple sources	Unchanged

Note: Marketplace prices are the ranges restoration companies commonly report for resold fire and water leads. FirstLeads starts at $697 per month.

How fire and water damage leads reach your crew

1
Set one territory
Choose your service area by zip code or county once. Every structure fire and water loss dispatched inside it is yours to act on, with no separate fire and water subscriptions to manage.
2
Get both loss types the same way
Alerts land by SMS, email, Slack and the live dashboard moments after dispatch, with the address, incident type and damage severity, so a kitchen fire and a burst supply line arrive through the same channel.
3
Call the owner with verified contacts
One tap opens the property file: owner and resident phone, email and mailing address verified across multiple independent sources, plus property type, size and occupancy.
4
Run fire and water through one pipeline
Sync every lead to your CRM, trigger direct mail to the affected property and hand the case file to the on-call crew. Mitigation, dry-out and rebuild start from the same record.

Fire and water damage leads for restoration companies

A full-service restoration company sells the whole arc of a loss: board-up and emergency mitigation, extraction and drying, demolition, rebuild. Fire and water damage leads that arrive moments after dispatch put you at the top of that arc, when the owner is choosing who handles the emergency and, by default, who handles everything after it.

FirstLeads delivers both loss types as one incident record. The structure fire carries its suppression water scope; the water loss carries the severity and occupancy detail that tells you whether to roll a truck. Contractors reaching owners within 4 hours report close rates near 40%, and that window is the same for fire and water.

One territory, both loss types: how coverage works

Territory is set by zip code or county and applies to every incident type you enable. Inside it, structure fires and water losses are monitored across all 50 states and alerted as they are dispatched, filtered to the loss types you work, so a water-only mitigation company and a full-service fire contractor can run the same feed with different filters.

Each alert shows the incident type and a damage severity estimate up front. That is what lets a dispatcher send the right crew: the fire crew to the structure fire, the extraction crew to the burst pipe, and nobody to the alarm call that never became a loss.

Fire and water restoration lead generation without the marketplace

Marketplaces sell fire leads and water leads the same way: per lead, resold to several contractors, days after the owner started making calls. The price model pays the seller for volume, and the bidding war caps your close rate before you dial.

A flat FirstLeads subscription covers unlimited fire and water incident data for your territory. There is no per-lead meter, so a storm week and a quiet week cost the same, and one confirmed job at typical mitigation and rebuild values can pay for multiple years of membership.

By the numbers

InstantFrom dispatch to alert, for fire and water alike
All 50States covered by FirstLeads incident monitoring
40%Close rate when owners are reached within 4 hours
1 feedStructure fires and water losses in one territory subscription

Be first on scene. Every time.

Book a demo and watch live structure fires and water losses surface in your own territory: the fire and water damage leads you would have worked this week, before you pay for anything. No contract, no setup fees.