Is there a native Salesforce app?

Not currently — Salesforce delivery runs through Zapier or webhooks, which supports custom objects, assignment rules, and dedup logic that a generic app would fight against. Contact us and we will configure it for your org.

What data lands on each record?

Incident time, type, address, city, county, damage level, and a link to the FirstLeads lead file — plus owner name, phones, and mailing address once the lead is unlocked.

Can leads route to different owners by territory?

Yes. One alert per territory, each feeding its own flow, maps cleanly onto Salesforce assignment rules or queue routing.

Integrations · Salesforce

Fire Leads Into Your Salesforce Org

Keep Salesforce as the system of record: FirstLeads incidents and unlocked contacts route in as Leads or Opportunities, so reps work fire leads inside the pipeline they already manage.

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Quick Answer

FirstLeads connects to Salesforce through Zapier or webhooks — matching fire incidents create Leads or Opportunities in your org with incident details, address, damage level, and owner contact data once unlocked. Our team configures the field mapping with you; contact us or book a demo to get set up.

Salesforce orgs are rarely identical, so rather than a one-size-fits-all app, FirstLeads routes into Salesforce through the connections that respect how your org is set up: Zapier for standard Lead or Opportunity creation, or webhooks feeding your own automation for anything custom — record types, assignment rules, deduplication against existing accounts.

Tell us how your team works and we will configure the pipeline with you. Most setups are live within a day.

Getting connected

Tell us about your org

Contact us or book a demo — the objects you want created (Leads vs Opportunities), the fields you care about, and how territories map to owners.

Pick the route

For standard setups, a Zapier flow creates records from FirstLeads alert events. For custom logic, webhooks deliver every matching incident as JSON to an endpoint your admin controls.

Map the fields and go live

We help map incident time, type, address, damage level, and unlocked owner contacts onto your fields, then verify records land correctly with a live incident.

Works with

Custom Alerts Zapier Webhooks

Want fire leads in Salesforce?

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Frequently Asked Questions

Keep exploring

See every connection on the FirstLeads integrations page.