Frequently Asked Questions
Everything you need to know about FirstLeads
FirstLeads specializes in premium, time-sensitive fire damage leads that require significant infrastructure and expertise to collect, verify, and deliver in real-time.
- Comprehensive aggregation from reliable sources and verified public records
- Real-time or near-real-time updates (depending on your plan) - ensuring you get the freshest leads when they matter most
- 95%+ accuracy on property matching, ownership verification, and valuations
- Integrated owner contact lookup with industry-leading connect rates (70-85%)
- Damage assessment estimates to help prioritize high-value opportunities
Our pricing model ensures:
- Exclusive access to verified, actionable leads for serious restoration professionals
- Protection of our proprietary data aggregation and verification systems
- Sustainable investment in technology and data infrastructure
- Respect for property owners by limiting contact to qualified professionals
Value Perspective: A single closed fire restoration project typically generates $3,000-$25,000+ in revenue. Most of our customers report that their subscription pays for itself with their first conversion - often within the first month.
Yes, cancel anytime. No contracts, no cancellation fees.
When you cancel:
- Your account stays active through the end of your billing period
- Unused credits expire at the end of each month
- You can export your historical data before canceling
Unused credits expire at the end of each month. Pro subscribers receive 700 credits each billing cycle for contact lookups and exports. Premium subscribers get unlimited unlocks — no credits required for manual unlocks. Enterprise subscribers get unlimited unlocks across manual, bulk, and automated workflows.
Our damage estimates use fire department response data and property characteristics to predict fire severity. All damage levels (Low, Medium, High) are available on every tier.
- Low: Minor damage, localized impact
- Medium: Moderate damage, multiple areas affected
- High: Severe damage, major restoration required
Pro, Premium, and Enterprise all include every damage level.
Note: These are estimates to help prioritize leads. Always conduct your own property assessment.
Owner contact lookup finds property owner contact information for fire incidents. Click on any fire, then use 1 credit to unlock owner details including phone numbers and email addresses.
Accuracy: 70-85% connect rate (industry standard)
Create custom alerts for specific cities or counties. When new fires match your criteria, you'll receive notifications based on your tier.
- Pro: 5 custom alerts, daily & weekly digest reports (email)
- Premium: 10 custom alerts, instant alerts via Email, SMS, and Slack
- Enterprise: Custom alert limits (default 20), instant delivery across Email/SMS/Slack
Only Premium and Enterprise include instant alerts. Pro is digest-only.
We pull data from official fire department feeds and public records with 95%+ accuracy. If you find an error, contact support and we'll investigate within 24 hours. Confirmed errors receive credit refunds.
- Fires currently being fought by fire departments
- Real-time instant alerts (Email, SMS, Slack) as incidents happen
- First to know = first to close (40% close rate within 4 hours)
- Time-critical competitive advantage
- Fires that have been extinguished
- Complete damage assessment available
- Owner likely more ready to discuss restoration
- Included on every plan (Pro, Premium, Enterprise)
Why Premium? Studies show contractors who reach property owners within 4 hours of a fire have 40% close rates. After 24 hours, close rates drop to 10%. Premium's active fire access gives you that critical time advantage.
DNC Checking: We automatically flag phone numbers on the federal Do Not Call registry to help you stay compliant with TCPA regulations.
Litigator Scrubbing: Identifies known litigators to help you avoid legal risks. Both features are included with every owner contact lookup at no additional cost.
Every owner contact lookup includes phone verification, carrier information, DNC status, litigator flags, and bankruptcy status. These features help you prioritize quality leads and stay compliant at no additional cost.
FirstLeads offers three tiers, each priced around a specific workflow:
Pro — $697/month. Best for Real Estate Agents/Investors, Wholesalers, and Insurance Agencies. Resolved fires, all damage estimates, 7 days of searchable history, 700 contact-lookup credits, 5 custom alerts, daily & weekly digest reports.
Premium — $1,497/month. Best for Restoration Contractors, Public Adjusters, and News Agencies. Everything in Pro, plus active fire incidents, unlimited contact unlocks, and instant alerts via Email/SMS/Slack. 10 custom alerts, 35 days of searchable history, priority support.
Enterprise — custom pricing. Built for large organizations, agencies and teams, and white-label partners. Everything in Premium, plus full REST API access, custom webhooks, team seats, dedicated account manager, white-label solutions, and a 99.9% SLA.
If time-sensitivity matters for your conversions (first contact inside 4 hours), Premium or Enterprise is the right tier — only those plans include active fire incidents and instant alerts.
Enterprise includes everything in Premium plus capabilities built for teams and integrations:
- Full REST API access and custom webhooks for pulling incidents into your CRM or internal systems
- Multiple seats / team accounts so everyone on your team works from the same data
- Custom limits on alerts (default 20), history window (default 90 days), and additional email/phone recipients (default 10)
- White-label solutions for agencies delivering leads to their own clients
- Dedicated account manager and 99.9% SLA guarantees
Pricing is tailored to your team size and integration needs. Contact sales to scope a plan.
Your searchable history window depends on your tier:
- Pro: 7 days
- Premium: 35 days
- Enterprise: Custom (default 90+ days)
All tiers include county-level filtering, multi-state coverage, and CSV export of the incidents you can see.
Yes — alerts can be routed to additional teammates beyond your account email:
- Pro: 1 additional email & phone recipient
- Premium: 5 additional email/phone recipients
- Enterprise: Custom (default 10), plus multi-seat team accounts
Premium and Enterprise also support Slack delivery, so your whole channel can react to new active fires in real time.
Full REST API access and custom webhooks are an Enterprise feature. If you need to pipe incidents into Salesforce, HubSpot, your own CRM, or a proprietary system, Enterprise is the right tier.
Pro and Premium plans focus on the FirstLeads web dashboard and email/SMS/Slack alerts. If API access is important to you, contact sales to scope an Enterprise plan.