What columns does each row include?

Incident time, incident type, address, city, county, estimated damage level, and a link back to the full FirstLeads lead file. Custom layouts are available — contact us and we will map the columns you need.

Will it duplicate rows if an incident updates?

No. Each incident appends once; damage updates are reflected in the linked lead file rather than re-appending rows.

Can different territories feed different tabs?

Yes — the common pattern is one alert per territory, each delivering to its own tab or workbook, so every branch or crew watches its own list.

Integrations · Google Sheets

Fire Leads, Appended to Your Spreadsheet in Real Time

If your pipeline lives in a spreadsheet, this is the lowest-friction way to work FirstLeads data — matching incidents append as rows the moment they land, no exports and no duplicates.

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Quick Answer

The FirstLeads Google Sheets integration appends matching fire incidents to a spreadsheet tab you pick — one row per lead with incident time, type, address, county, damage level, and a link back to the full lead file. Rows land in real time as alerts match, with duplicates handled automatically.

Plenty of teams run dispatch, call lists, and daily assignments out of a spreadsheet — and a spreadsheet the whole crew can see is often faster than a CRM nobody opens. The Sheets connection keeps that workflow and removes the manual part: every incident that matches your alerts lands as a new row, so the morning call-down list builds itself overnight.

Setup takes a few minutes with a Google account and an active FirstLeads subscription — and if you want a custom column layout or help wiring it into an existing workbook, our team will configure it with you.

Setting up the Sheets sync

Connect your Google account

Go to Settings → Integrations, choose Google Sheets, and sign in with the Google account that owns the spreadsheet you want to use.

Pick a spreadsheet and tab

Choose the workbook and the tab rows should append to. Existing data is left untouched — FirstLeads only appends below it.

Point your alerts at it

Any alert can deliver to Sheets. Incidents matching the alert append in real time — one row per lead, duplicates skipped automatically.

Need a custom layout?

Contact us and we will set the sync up with you — custom columns, multiple tabs per territory, or a workbook your ops team already uses.

Works with

Custom Alerts Incident Lead Files

Want your leads in a spreadsheet?

Book a demo and we will wire matching fire leads into your Google Sheet live on the call — or contact us for a custom column layout.

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Frequently Asked Questions

Keep exploring

See every connection on the FirstLeads integrations page.