Be first to every fire in your territory.
Real-time fire & damage lead intelligence for restoration contractors — with verified owner contacts, live scene footage, and automated outreach.
100,000+ incidents tracked
776 counties · every state
On your map in minutes, not days
Why FirstLeads
The first contractor on scene wins the job
How most restoration leads work today
- County records and permit data arrive days or weeks after the fire — the job is already signed.
- Purchased lead lists are sold to you and your competitors at the same time.
- Keeping eyes on every fire department in your territory by hand doesn't scale — and nobody's watching at 2 AM.
- Even when you hear about a loss, finding the right owner and a working phone number takes hours.
With FirstLeads
- Incidents detected by our proprietary monitoring network — on your map within minutes of the alarm.
- Verified owner contacts, property value, and equity — one click, compliance pre-checked.
- Your whole territory watched 24/7, with alerts to your team the moment a fire matches your filters.
- Call, postcard, and CRM handoff — the same hour, not the next week.
The data engine
Every source that knows about a fire — fused into one feed
100k+
Fire & damage incidents processed to date
25,700
New leads in the last 30 days alone
776
Counties covered, across all 50 states + DC & territories
<30 min
From incident to an alert in your inbox
⚡ Real-time detection
Our proprietary monitoring network picks up fire incidents the moment crews respond — 24/7, coast to coast.
🤖 AI verification & damage scoring
Every incident is verified and scored by AI — severity, damage indicators, confirmed address — before it reaches your map.
📱 Scene intelligence
45 fire-department social accounts (1,000+ posts/mo), 4,300+ live traffic cameras, and coverage across 649 cities — layered onto every lead.
How it works
From fire pin to booked job — one workflow
1
Find — the lead appears on your live map, filtered to your counties and damage levels.
2
Verify — fire-department photos, a minute-by-minute incident timeline, and live nearby cameras confirm it's a real, workable loss.
3
Unlock — one click reveals the owner: phones, emails, mailing address, plus full property & equity intelligence. Compliance pre-checked.
4
Reach out — call the verified numbers; a postcard goes to the household automatically the same day.
5
Automate — alerts fan out to email, SMS, Slack, Google Sheets, and your CRM. The next lead works itself.
SAMPLE DATA
Step 1 · Find
Your live map — every fire, as it happens
- Active and resolved incidents render live on the map — you see the fire while it's burning, not in next week's county report.
- Damage filters: Low / Medium / High — focus on the losses worth a crew.
- Incident types: Structure · Residential · Commercial · Flood/Water.
- County & city filtering locks the map to your exact territory, with up to 35 days of searchable history.
- Every pin opens a full incident record with a minute-by-minute timeline: dispatched → on scene → knocked down.
Your view, filtered live
Pierce County ✕
King County ✕
Residential ✓
Commercial ✓
High ✓
Medium ✓
Last 35 days
🔥 Residential Structure Fire
4187 Alderwood Ln SE, Puyallup, WA 98374 · Pierce County
HIGH DAMAGE
| Dispatched | 6:42 AM | Units | 8 on scene |
| On scene | 6:47 AM | Status | Active |
| Knockdown | 7:15 AM | Confidence | Verified |
🗒 On-scene report: "Heavy smoke and flames from the attached garage… extension into the attic. Second alarm requested."
🔓 Unlock contact info
✉️ Send Postcard
Step 2 · Verify
The scene, in pictures — captured automatically
Real fire-department posts, matched to real leads on the map. Click any link to open the lead in FirstLeads.
Damage photos & scene video
Knockdown & containment updates
Displacement · evacuations · road closures
All attached to the lead on your map
Step 2 · Verify
Every update lands on the same lead
Puget Sound Fire · Kent, WA — first post: "…found the back side of the house on fire and fire in the attic area."
- Departments post time-of-call, knockdown, cause, and evacuation details — FirstLeads threads every update onto the matching incident.
- Posts with street addresses are geocoded and pinned — even in areas where official data is thin.
- A photo of flames through the roof tells you it's a full restoration job, not a pan fire — before you send anyone.
- Expanding beyond X/Twitter: Facebook & Instagram department pages and community groups.
Nobody on your team has to refresh six fire-department feeds at 2 AM. FirstLeads is already watching.
Step 2 · Verify (live)
Live cameras — see the scene before you roll
4,300+ live traffic cameras, surfaced automatically inside every fire popup and ranked by distance. Premium exclusive.
🔴 Live · 173 m from the incident — engine on scene at Leary Way NW & NW 43rd. Four nearby cameras to choose from, thumbnails included.
🔴 Live · 44 m from a downtown structure fire — live video and snapshot modes, right inside the popup, one scroll above Unlock Contact.
You'll know if it's worth dispatching a crew before you even pick up the phone.
SAMPLE DATA
Step 3 · Unlock
The right owner, the right number — one click
Michael R. & Susan K. Thompson
Owner · verified across independent data sources · owner-occupied
| Phone | Type · Carrier | Score | Flags |
|---|
| (253) 555-0134 | Mobile · T-Mobile | 94 · reachable | Clean |
| (253) 555-0198 | Mobile · Verizon | 88 · reachable | Clean |
| (253) 555-0287 | Landline · CenturyLink | 71 | ⚠ DNC |
| (206) 555-0142 | Mobile · AT&T | 63 | Clean |
| (425) 555-0177 | VoIP | 32 | ⚠ DNC |
✉️ m.thompson84@example.com · susan.thompson@example.net · +1 more
- Multiple sources, one verified answer — every unlock cross-references independent data providers, property records, and carrier lookups, so your odds of reaching the actual owner go up dramatically.
- Owner name, up to 6 phones, 3 emails, and mailing address per unlock.
- Federal DNC registry check on every number; litigator scrub; bankruptcy & death-record flags. We do the compliance homework so you don't have to.
- Line type, carrier, reachability, and a quality score — call the 94 first, skip the 32.
- Bulk unlock, CSV export, copy, or push straight to your CRM.
SAMPLE DATA
Step 3 · Unlock
Know they can fund the job — before you knock
Valuation & equity
| Est. value | $612,000 |
| Range | $580k – $645k |
| Equity | $418,000 (68%) |
| LTV | 32% |
Property profile
| Type | Single family · 2 story |
| Built | 1994 · reno 2016 |
| Size | 4 bd / 2.5 ba · 2,340 sqft |
| Roof / heat | Comp shingle · forced air |
Mortgage & deed
| Last sale | Jun 2011 · $289,000 |
| Mortgage | 2019 refi · $194,000 |
| Rate / lender | 3.6% · Evergreen Home Lending |
| Permits | Roof (2016) · Water heater (2021) |
✓ Owner-occupied
✓ USPS deliverable
Not vacant
Not absentee
Demographics: household, income band, net-worth band
Equity tells you they can fund the rebuild. Owner-occupied tells you who answers the door. You know both before you knock.
SAMPLE DATA
Included · People & Property Search
The same intelligence — pointed at any address
Look up owners, residents, and property details for any U.S. address — no incident required.
🔍 4193 Alderwood Ln SE, Puyallup, WA 98374
Results — next door to the fire
| Daniel Okafor · Owner | (253) 555-0221 · reachable |
| Facilities Manager · Rainier Logistics | d.okafor@example.com |
| Est. value $598k · equity 54% | Owner-occupied · built 1996 |
- Owners, residents, and full property detail for any address — phones, emails, DNC flags, valuation, equity.
- Person enrichment: job title, company, LinkedIn — know who you're talking to.
- Canvass the street after a fire — smoke and water damage don't stop at the property line.
- Storm-swath prospecting, referral checks, commercial owner lookups.
SAMPLE DATA
Step 4 · Reach out
Direct-mail postcards — fire pin to mailbox, one click
We're sorry about the fire on Alderwood Ln.
Our team helps Pierce County families restore fire & smoke damage — insurance-billed, board-up within hours.
Your Company Name · (253) 555-0100
Fire address, city, date, incident type, and damage level auto-fill per lead — designed with your branding during onboarding
- "Send Postcard" lives on the map popup — prefilled with the fire address, addressed to the household.
- Auto-send — every new High-damage lead in your counties can get a card the same day, automatically.
- Never double-mail a victim: if a card already went to that address, the button disables and shows the date.
- Your own postcard templates, front and back — we design them with you during onboarding.
- Runs on your own PostGrid or Postalytics account — postage at vendor cost, zero markup from us.
Your call reaches one owner. Your postcards reach every affected household — the day of the fire.
SAMPLE DATA
Step 5 · Automate
Your territory, on autopilot
- Instant alerts in <30 minutes of the incident — email & SMS the moment a lead matches your filters.
- Daily digests & weekly summaries at the hour and day you choose.
- Extra recipients — your sales team, dispatch, ops — everyone gets pinged at once.
- One alert fans out to every channel simultaneously: Email, SMS, Slack, Google Sheets, auto-postcards.
- Alert regions by county/city + damage level + incident type — we configure them with you on day one.
💬
SMS · 6:58 AM
🔥 FirstLeads: HIGH damage residential fire — 4187 Alderwood Ln SE, Puyallup (Pierce). 8 units. Unlock: firstleads.ai/dashboard…
# fire-leads
FL
FirstLeads APP 6:58 AM
🔥 New HIGH-damage lead — Residential Structure Fire
4187 Alderwood Ln SE, Puyallup, WA · Pierce County
Dispatched 6:42 AM · 8 units · "heavy smoke and flames from attached garage"
View on map
Unlock contact
↳ thread · 2 updates: knockdown 7:15 AM · damage photos posted by @CentralPierce
SAMPLE DATA
Step 5 · Automate
Plugs into the tools you already use
📊 fire-leads-2026 · Sheet1 — rows append live as leads match your alerts
| Lead ID | Incident Time | Type | Address | City | County | Est. Damage | FirstLeads URL |
|---|
| a9f2…c41 | Jul 14, 6:42 AM | Residential Fire | 4187 Alderwood Ln SE | Puyallup | Pierce | High | firstleads.ai/dashboard… |
| b7e0…9d2 | Jul 13, 11:04 PM | Structure Fire | 1522 SE Marion Ct | Tacoma | Pierce | Medium | firstleads.ai/dashboard… |
Google Sheets
Connect with Google, pick a tab, and leads append in real time — no duplicates, ever.
HubSpot
Unlocked contacts push straight into your pipeline — field mapping set up for you.
Slack
Alerts in the channels your crew already watches — threaded updates as incidents evolve.
CSV / bulk export
Works with any CRM — bulk unlock and export in two clicks. Custom hookups available.
Use a tool we didn't list? Tell us during onboarding — we'll work with you to integrate it.
Plans & ROI
One booked job pays for the year
Typical residential fire-restoration jobs run $10k–$50k+. If FirstLeads gets you to one job your competitors would have won, it's paid for itself.
Pro
$697/mo
Agents · investors · insurance
- 700 unlock credits/mo
- Resolved fires · 7-day history
- 5 alerts · daily/weekly digests
BUILT FOR RESTORATION
Premium
$1,497/mo
Restoration contractors · adjusters
- Active fires — exclusive
- Unlimited contact unlocks
- Instant alerts + live cameras
- 10 alerts · 35-day history · 5 recipients
Enterprise
Custom
Multi-market · franchise · TPA
- Full REST API · multiple seats
- 20+ alerts · 90-day history
- White-label · 99.9% SLA · dedicated AM
Your launch offer
A special rate while we integrate FirstLeads into your workflow
50% off your first 2 months
Your integration period, at half price — while we wire FirstLeads into your team's daily workflow. Full price only starts once you're fully up and running.
Premium: $748/mo during onboarding
Pro: $348/mo during onboarding
Available when you activate within 7 days of your demo.
- White-glove onboarding, unlimited calls — we're not handing you a login and walking away.
- We configure your counties, alerts, and damage filters on the first call — live before you hang up.
- We connect Slack, Google Sheets, and your CRM, and design your postcard templates with you.
- Ongoing support for workflow changes and new team members — for as long as you're a customer.
Our goal is simple: by the end of month two, FirstLeads is how your team finds work — and the discount has already paid for itself many times over.
Next steps
The next fire in your territory is minutes away. Be the first call the owner gets.
1 · Say the word
We'll configure your counties, damage filters, and first alerts live on this call — you leave with a working system.
2 · Connect your team
Slack, Sheets, CRM, and postcard templates set up in your first onboarding session — usually within 48 hours.
3 · Win the next job
Your 50% onboarding rate is locked in for months one and two. One booked job and it's already paid for the year.
