Fire Damage Lead Voicemail Templates
Five scripts. Thirty seconds each. Optimized for callback rate — for when homeowners don't pick up.
The five templates
Same-day
0–4 hrs post-incident · Under 25 seconds
Soft. Empathy + resource offer.
“Hi [Name], this is [Your name] with [Company]. I’m calling because I saw the incident at [Address] this morning — no pitch on this message, just wanted to let you know we offer a free boardup assessment and we’re in your area today. My direct number is [number]. I’ll say it once more — [number]. Happy to text if that’s easier. Take care.”
Next-day
24–48 hrs post-incident · Under 30 seconds
Reference-driven. Offer written estimate.
“Hi [Name], [Your name] from [Company] again. I left a message yesterday about the incident at [Address]. We’ve been working with [carrier or adjuster name] in your neighborhood and I can have a written estimate over to you or your adjuster within 24 hours. Direct number is [number], or reply to my text. I’ll try once more tomorrow.”
Day 3+
72+ hrs post-incident · Under 30 seconds
Scarcity. Insurance deadlines, mold risk.
“Hi [Name], [Your name] with [Company]. Calling one more time because of two things. First, most carriers want a mitigation contractor on-site within 72 hours to avoid claim complications. Second, per IICRC S500, mold risk opens at the 72-hour mark. Please give me a quick callback at [number]. If I don’t hear back, I’ll step away — you’ve got enough going on.”
Absentee / rental owner
Any day · Under 30 seconds
Data-first. Photos + documentation offer, no empathy padding.
“Hi [Name], [Your name] with [Company]. There was a fire at your property at [Address] this morning — your tenant is safe and the scene is cleared. I have photos and can text them to you right now, along with a one-page damage scope for your insurance file. Even if you never call back, you’ll want the documentation. My number is [number] — texting works too.”
Commercial / ops manager
Any day · Under 30 seconds
Business continuity. Days-closed framing, walk-through offer.
“Hi, this is [Your name] with [Company], calling about the fire at your [Address] location. Every day closed is revenue you can’t get back — we do emergency boardup, containment, and the insurance scope in parallel, which typically cuts weeks off reopening. I’d like to send a project manager for a no-commitment walk-through tomorrow morning. [Number] — I’ll also follow up by email this afternoon.”
When they text back instead
Half your callbacks arrive as texts. Keep the comeback to one message, and always end on a concrete next step.
“Who is this? How did you get my number?”
“[Your name] with [Company] — public incident reports, same information your insurance company sees. I reached out because the first 48 hours protect your claim. Want the free boardup assessment, yes or no?”
“Not interested.”
“Understood — one thing before I step away: if boardup isn’t scheduled within 24 hours, carriers often flag the claim. I can text a referral even if it’s not us. Want it?”
“How much do you charge?”
“For the assessment and scope — nothing, and we bill your carrier directly for covered work. The walk-through tomorrow costs you 20 minutes. 10 or 2?”
“We’re dealing with insurance first.”
“That’s exactly the right order — and a written scope makes that conversation go your way. I’ll send one to you or your adjuster within 24 hours, no commitment. What’s the adjuster’s email?”
Best practices
- 1
Speak slowly.
A 30-second script read fast sounds desperate.
- 2
Say the number twice.
Once at the start, once at the end. Every time.
- 3
State the reason first.
Within 10 seconds or they delete.
- 4
Never pitch price.
Pitch a next step. Price conversations happen live.
- 5
Offer a specific callback time.
“I’ll try again tomorrow at 2” beats “call me back.”
Be first to call
Real-time fire alerts, skip-traced contacts, live traffic cameras — under 60 seconds.