How do I connect PostGrid to FirstLeads?

Open Settings → Integrations → Mailers (PostGrid) in FirstLeads, paste your PostGrid API key, and click Connect account. Your key is found in PostGrid under Settings → API keys at dashboard.postgrid.com.

Where do I find my PostGrid API key?

Log in to PostGrid and go to Settings → API keys at dashboard.postgrid.com. PostGrid gives you both test and live keys: copy the one you want and paste it into FirstLeads.

Does FirstLeads charge credits for sending postcards?

No. Postcards are sent through your own PostGrid account, so you are billed by PostGrid directly and FirstLeads does not charge any per-postcard credits.

Can I personalize my postcards?

Yes. Add placeholders to your PostGrid templates and FirstLeads fills them per send: {{fireAddress}}, {{fireCity}}, {{fireState}}, {{fireZip}}, {{fireDate}}, {{incidentType}}, and {{estimatedDamage}} (fire date, incident type, and damage estimate populate on automatic confirmed-fire sends). PostGrid also fills recipient fields natively, like {{to.firstName}} and {{to.addressLine1}}.

Can FirstLeads mail postcards automatically when a fire is confirmed?

Yes. Add a PostGrid channel to any alert and pick a postcard template. When a fire is confirmed, FirstLeads automatically mails one postcard to the property, with built-in de-duplication so a single address is never mailed twice.

Who is an automatically-sent postcard addressed to?

Automatic postcards are addressed to “Current Resident” at the fire address, so no skip trace or owner lookup is required.

Can I limit how many postcards go out?

Yes. In Mailers settings you can set a daily and a monthly send cap. The caps apply to both manual and automatic sends.

Do I need my own PostGrid account?

Yes. FirstLeads’ direct-mail integration is bring-your-own-account: you connect your own PostGrid API key, design your own postcard templates, and pay PostGrid directly for print and postage.

New · Direct Mail

How to mail postcards to fire leads with PostGrid

FirstLeads integrates with PostGrid so you can put a branded postcard in the mailbox of every fire-damaged property: automatically the moment a fire is confirmed, or on demand from any lead.

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Quick Answer

To connect PostGrid to FirstLeads, create a PostGrid account, design a postcard template, copy your API key from dashboard.postgrid.com, then paste it into FirstLeads under Settings → Mailers. Postcards are sent through your own PostGrid account and billed by PostGrid directly. FirstLeads does not charge per-postcard credits. Once connected, you can send postcards on demand or add a PostGrid channel to an alert to mail them automatically on confirmed fires.

Set up PostGrid in 6 steps

1
Create your PostGrid account
Sign up at postgrid.com. Postcards are sent through your own PostGrid account, so you keep control of your branding and are billed by PostGrid directly.
2
Design your postcard template
In PostGrid, build a postcard template, your “mailer.” Your logo, message, and return address all live on the template, and it’s ready to mail as soon as you save it.
3
Copy your PostGrid API key
In your PostGrid dashboard, open Settings → API keys at dashboard.postgrid.com and copy a key (use a test key to trial, a live key to mail for real). This lets FirstLeads send postcards on your behalf.
4
Connect it in FirstLeads
In FirstLeads, open Settings → Integrations → Mailers (PostGrid), paste your API key, and click Connect account. FirstLeads never charges per-postcard credits, you are billed by PostGrid directly.
5
Set send limits (optional)
Add a daily and/or monthly cap in Mailers settings so automated sends never exceed your budget. Leave them blank to use the platform defaults.
6
Send a postcard, or automate it
Send a one-off postcard to any fire address from the lead detail, or add a PostGrid channel to an alert so a postcard mails automatically the moment a fire is confirmed.

Where’s my API key? It lives in your PostGrid dashboard under Settings → API keys: dashboard.postgrid.com. PostGrid provides both test and live keys.

Automate postcards on confirmed fires

Add a PostGrid channel to any alert and pick a postcard template. When a fire is confirmed, FirstLeads mails a postcard to the property addressed to “Current Resident”, no manual step, no skip trace required.

One postcard per confirmed lead: automatic de-duplication, so you never double-mail an address.
Your daily and monthly caps apply to automatic sends too.
Every send is logged in your Mailers history with its delivery status.

Frequently Asked Questions

Ready to send your first postcard?

Connect your PostGrid account and pick a template, you can send a test postcard to your own address in under a minute.

Connect PostGrid Back to Integrations