How to mail postcards to fire leads with Postalytics
FirstLeads integrates with Postalytics so you can put a branded postcard in the mailbox of every fire-damaged property — automatically the moment a fire is confirmed, or on demand from any lead.
Quick Answer
To connect Postalytics to FirstLeads, create a Postalytics account, design and proof a postcard template, copy your API key from app.postalytics.com/integrations/api, then paste it into FirstLeads under Settings → Mailers. Postcards are sent through your own Postalytics account and billed by Postalytics directly — FirstLeads does not charge per-postcard credits. Once connected, you can send postcards on demand or add a Postalytics channel to an alert to mail them automatically on confirmed fires.
Set up Postalytics in 6 steps
Create your Postalytics account
Sign up at postalytics.com. Postcards are sent through your own Postalytics account, so you keep control of your branding and are billed by Postalytics directly.
Design and proof your postcard
In Postalytics, build a postcard template — your “mailer.” Your logo, message, and return address all live on the template. Run a proof so it’s approved and ready to mail.
Copy your Postalytics API key
In your Postalytics dashboard, open Integrations → API at app.postalytics.com/integrations/api and copy your API key. This lets FirstLeads send postcards on your behalf.
Connect it in FirstLeads
In FirstLeads, open Settings → Integrations → Mailers (Postalytics), paste your API key, and click Connect account. FirstLeads never charges per-postcard credits — you are billed by Postalytics directly.
Set send limits (optional)
Add a daily and/or monthly cap in Mailers settings so automated sends never exceed your budget. Leave them blank to use the platform defaults.
Send a postcard — or automate it
Send a one-off postcard to any fire address from the lead detail, or add a Postalytics channel to an alert so a postcard mails automatically the moment a fire is confirmed.
Where’s my API key? It lives in your Postalytics dashboard under Integrations → API — app.postalytics.com/integrations/api.
Automate postcards on confirmed fires
Add a Postalytics channel to any alert and pick a postcard template. When a fire is confirmed, FirstLeads mails a postcard to the property addressed to “Current Resident” — no manual step, no skip trace required.
- One postcard per confirmed lead — automatic de-duplication, so you never double-mail an address.
- Your daily and monthly caps apply to automatic sends too.
- Every send is logged in your Mailers history with its delivery status.
Frequently Asked Questions
Ready to send your first postcard?
Connect your Postalytics account and pick a template — you can send a test postcard to your own address in under a minute.