How to mail postcards to fire leads with Postalytics
FirstLeads integrates with Postalytics so you can put a branded postcard in the mailbox of every fire-damaged property: automatically the moment a fire is confirmed, or on demand from any lead.
Quick Answer
To connect Postalytics to FirstLeads, create a Postalytics account, design and proof a postcard template, copy your API key from app.postalytics.com/integrations/api, then paste it into FirstLeads under Settings → Mailers. Postcards are sent through your own Postalytics account and billed by Postalytics directly. FirstLeads does not charge per-postcard credits. Once connected, you can send postcards on demand or add a Postalytics channel to an alert to mail them automatically on confirmed fires.
Set up Postalytics in 6 steps
- 1
Create your Postalytics account
Sign up at postalytics.com. Postcards are sent through your own Postalytics account, so you keep control of your branding and are billed by Postalytics directly.
- 2
Design and proof your postcard
In Postalytics, build a postcard template, your “mailer.” Your logo, message, and return address all live on the template. Run a proof so it’s approved and ready to mail.
- 3
Copy your Postalytics API key
In your Postalytics dashboard, open Integrations → API at app.postalytics.com/integrations/api and copy your API key. This lets FirstLeads send postcards on your behalf.
- 4
Connect it in FirstLeads
In FirstLeads, open Settings → Integrations → Mailers (Postalytics), paste your API key, and click Connect account. FirstLeads never charges per-postcard credits, you are billed by Postalytics directly.
- 5
Set send limits (optional)
Add a daily and/or monthly cap in Mailers settings so automated sends never exceed your budget. Leave them blank to use the platform defaults.
- 6
Send a postcard, or automate it
Send a one-off postcard to any fire address from the lead detail, or add a Postalytics channel to an alert so a postcard mails automatically the moment a fire is confirmed.
Where’s my API key? It lives in your Postalytics dashboard under Integrations → API: app.postalytics.com/integrations/api.
Automate postcards on confirmed fires
Add a Postalytics channel to any alert and pick a postcard template. When a fire is confirmed, FirstLeads mails a postcard to the property addressed to “Current Resident”, no manual step, no skip trace required.
- One postcard per confirmed lead: automatic de-duplication, so you never double-mail an address.
- Your daily and monthly caps apply to automatic sends too.
- Every send is logged in your Mailers history with its delivery status.
Frequently Asked Questions
Ready to send your first postcard?
Connect your Postalytics account and pick a template, you can send a test postcard to your own address in under a minute.