FirstLeads vs Competitors: Fire Leads & Distressed Property Data Services Compared 2025
Independent comparison of FirstLeads vs FireDamagedProperties.com, Fire Notification, ATTOM Data, PropStream, ForeclosureRadar, and other major fire damage and distressed property lead services. See why FirstLeads delivers 40% close rates with real-time alerts (30 min - 1 hour) while competitors struggle with 2-5% success using delayed data (24+ hours).
Quick Answer
FirstLeads outperforms all competitors in the fire damage leads market by delivering real-time alerts within 30 min - 1 hour (vs 24+ hours for FireDamagedProperties.com), covering 1,182+ fire departments nationwide (vs regional-only Fire Notification), and achieving 40% close rates (vs 2-5% industry average). For distressed property investors, FirstLeads provides exclusive access to fire-damaged properties 30-180 days before foreclosure data services (ATTOM, PropStream, ForeclosureRadar), securing 20-40% below ARV acquisitions with minimal competition. One FirstLeads deal ($80K+ profit) covers annual subscription 10-30x over.
Table of Contents
Key Statistics
- 30 min - 1 hourFirstLeads alert speed (vs 24+ hours for competitors)
- 40%Close rate with FirstLeads (vs 2-5% with delayed services)
- 1,182+Fire departments monitored by FirstLeads nationwide
- 20-40%Below ARV acquisition discount with FirstLeads (vs 10-20% foreclosures)
- 10-30xROI potential - one FirstLeads deal covers annual subscription
How Do Fire Damage Lead Services Compare?
The fire damage leads market has three main players: FirstLeads (nationwide real-time alerts), FireDamagedProperties.com (state-by-state delayed alerts), and Fire Notification (regional dispatcher service). Here's how they compare across critical criteria:
| Service | Coverage | Alert Speed | Price/Year | Data Source | Accuracy |
|---|---|---|---|---|---|
| FirstLeads | 1,182+ fire departments (all 50 states) | 30 min - 1 hour | $697-$1,497 | Real-time PulsePoint API | 98%+ |
| FireDamagedProperties.com | Per-state pricing (must buy each state separately) | 24 hours | $297-$891 per state | Aggregated sources (batch processing) | 93% |
| Fire Notification | CA, NV, TX only | Variable (dispatcher-based) | Not disclosed | Manual radio monitoring | Manual verification |
Key Insight: Speed Equals Close Rate
FirstLeads' 30 min - 1 hour alert speed means you contact property owners within 4 hours of the fire incident, achieving 40% close rates. FireDamagedProperties.com's 24-hour delay means you're contacting sellers 20 hours later—after contractors, public adjusters, and attorneys have already made contact—reducing close rates to 10-15%. Fire Notification's manual dispatcher system creates variable delays and limits coverage to just 3 states.
Cost Comparison: FirstLeads vs FireDamagedProperties.com
While FireDamagedProperties.com appears cheaper at $297 per 3-month period ($99/month) or $891 per year for one state, the math changes dramatically for multi-state coverage:
- 1 state (California): FireDamagedProperties.com = $891/year | FirstLeads Pro = $697/year (covers all 50 states) — FirstLeads saves $194/year
- 3 states (CA, TX, FL): FireDamagedProperties.com = $2,673/year | FirstLeads Premium = $1,497/year — FirstLeads saves $1,176/year
- 5 states (multi-market investor): FireDamagedProperties.com = $4,455/year | FirstLeads Premium = $1,497/year — FirstLeads saves $2,958/year
Real ROI Calculation: Even if FirstLeads costs more upfront, the 20-hour speed advantage drives 40% close rates vs 10-15% for delayed services. This means:
Scenario: Investor receives 20 fire incidents per month
- • FirstLeads (40% close rate): 8 deals/month × $80K profit = $640K/year
- • FireDamagedProperties.com (10% close rate): 2 deals/month × $80K profit = $160K/year
- • FirstLeads generates $480K MORE annual profit despite slightly higher subscription cost
How Do Distressed Property Data Services Compare?
Distressed property data services like ATTOM Data, PropStream, ForeclosureRadar, and REIPro focus on foreclosures and pre-foreclosures—properties 30-180 days into the distress process. FirstLeads provides access to fire-damaged properties before they enter foreclosure, creating exclusive opportunities with significantly higher discounts and lower competition:
| Platform | Property Stage | Time to Market | Competition | Typical Discount | Close Rate |
|---|---|---|---|---|---|
| FirstLeads | Fire damage (pre-foreclosure) | 30 min - 1 hour | Very Low | 20-40% below ARV | 40% |
| ATTOM Data | Foreclosures & pre-foreclosures | 30-180 days | Very High (50+ bidders) | 10-20% below ARV | 5-10% |
| PropStream | Foreclosure predictions | Predictive (future distress) | High | 5-15% below ARV | 5-10% |
| ForeclosureRadar | Judicial/non-judicial notices | Daily updates (30+ days delayed) | Very High (30-50 bidders) | 10-20% below ARV | 5-10% |
| REIPro | Pre-foreclosures | 30-90 days | High | 10-20% below ARV | 5-10% |
The 30-180 Day Head Start Advantage
ATTOM, PropStream, and ForeclosureRadar deliver properties 30-180 days after the distress event—when foreclosure filings are public, competition is intense (30-50+ bidders), and sellers have been contacted by dozens of investors. FirstLeads alerts you within 30 min - 1 hour of the fire incident—before foreclosure filings, before public records, before wholesale networks.
This 30-180 day head start means you're acquiring at 20-40% below ARV with 40% close rates, while foreclosure investors battle for 10-20% discounts with 5-10% success rates. The ROI difference: one FirstLeads fire damage deal ($80K+ profit) exceeds the annual profit from 10-20 competitive foreclosure bids.
Can You Use Both FirstLeads and Foreclosure Data Services?
Yes, and many successful investors do. The two approaches serve complementary roles:
- FirstLeads: High-profit, exclusive opportunities (20-40% below ARV, 40% close rate, 7-30 day closings) — Use for maximum ROI per deal
- ATTOM/PropStream/ForeclosureRadar: Volume foreclosure pipeline (10-20% below ARV, 5-10% close rate, 30-60 day closings) — Use for additional deal flow
Recommended Strategy: Start with FirstLeads exclusively for 6-12 months (build systems, complete 3-5 deals, establish contractor relationships). Once profitable and systematic with fire damage properties, add ATTOM or PropStream for foreclosure diversification. This sequence ensures you master the highest-ROI channel (FirstLeads) before adding lower-margin, higher-competition volume (foreclosures).
Why Does FirstLeads Outperform Competitors?
FirstLeads' competitive advantages stem from four core differentiators that competitors cannot replicate:
1. Real-Time PulsePoint API Integration
FirstLeads connects directly to PulsePoint's emergency dispatch API, receiving fire incidents within minutes of first responder dispatch. This automated, API-driven system delivers alerts 30 min - 1 hour after incident start—20+ hours faster than FireDamagedProperties.com's batch processing and infinitely faster than Fire Notification's manual radio monitoring.
Result: You contact property owners before they've been overwhelmed by contractor solicitations, public adjuster pitches, or attorney advertisements. This first-contact advantage drives the 40% close rate vs industry standard 2-5%.
2. Nationwide Coverage (1,182+ Fire Departments)
FirstLeads monitors 1,182+ fire departments across all 50 states for one flat annual rate ($697-$1,497). Competitors either charge per state (FireDamagedProperties.com: $297-$891 each) or limit coverage to specific regions (Fire Notification: CA/NV/TX only).
Result: Multi-market investors save $2,000-$4,000/year compared to per-state pricing while accessing opportunities nationwide. Geographic flexibility allows you to target high-value markets (San Francisco, NYC, Chicago) without additional subscription costs.
3. Damage Estimates & Skip Trace Integration
FirstLeads provides estimated damage levels (Low, Medium, High) based on emergency response data (unit counts, incident duration) and one-click skip trace for property owner contact information. Competitors deliver only basic incident data (address, time, type) without damage intelligence or integrated skip tracing.
Result: Prioritize high-ROI opportunities before site visits, budget renovation costs more accurately, and contact owners immediately without manual skip tracing. This efficiency means you evaluate 2-3x more leads per week than competitors using basic incident data.
4. Pre-Foreclosure Timing (30-180 Day Head Start)
FirstLeads alerts you to fire-damaged properties within 30 min - 1 hour of the incident—before foreclosure filings (30-180 days), before public records (30-90 days), and before wholesale networks discover the opportunity. Foreclosure data services (ATTOM, PropStream, ForeclosureRadar) deliver properties only after public filings, when competition is intense.
Result: You acquire at 20-40% below ARV with 40% close rates (exclusive access, motivated sellers) vs foreclosure investors battling for 10-20% discounts with 5-10% success rates (public auctions, 30-50 bidders).
How Does Pricing Compare?
Annual Subscription Costs Comparison
Fire Leads Services
- ✓FirstLeads Pro: $697/year (1,182+ fire departments nationwide, 30 min - 1 hour alerts, damage estimates, skip trace)
- ✓FirstLeads Premium: $1,497/year (all Pro features + instant alerts, unlimited regions, 90-day history)
- —FireDamagedProperties.com: $297-$891/year per state (24-hour delay, 93% accuracy, no skip trace)
- ?Fire Notification: Pricing not disclosed (CA/NV/TX only, manual dispatcher, variable delays)
Distressed Property Data Services
- ★ATTOM Data: Custom enterprise pricing (foreclosure/pre-foreclosure data, nationwide coverage)
- ★PropStream: $99/month ($1,188/year) — Foreclosure predictions, property analytics, skip trace
- ★ForeclosureRadar: $49.97/month ($599.64/year) — Daily foreclosure notices, trustee sale tracking
- ★REIPro: $97/month ($1,164/year) — Pre-foreclosure leads, property analytics, CRM
ROI-Based Pricing Analysis
The real question isn't "which service costs less?" but "which service generates the highest ROI?" Let's compare:
Scenario: Investor closes 12 deals per year
FirstLeads Fire Damage Deals (40% close rate):
- • 12 deals × $80K average profit = $960K annual profit
- • Subscription cost: $1,497/year (Premium)
- • Net ROI: 640x subscription cost
Foreclosure Deals via ATTOM/PropStream (5-10% close rate):
- • 12 deals × $35K average profit = $420K annual profit
- • Subscription cost: $1,188/year (PropStream)
- • Net ROI: 354x subscription cost
- • $540K LESS profit than FirstLeads
Key Takeaway: FirstLeads costs $309 more annually than PropStream ($1,497 vs $1,188) but generates $540K MORE in annual profit due to higher per-deal ROI ($80K vs $35K) and better close rates (40% vs 5-10%). The subscription cost difference is irrelevant when profit per deal is 2.3x higher.
Which Service Should You Use?
Your ideal lead service depends on your business model, investment strategy, and geographic focus. Here's who should use each platform:
Use FirstLeads If You Are:
- Fire Restoration Contractor: Seeking $50K-$500K insurance-backed restoration projects with first-contact advantage
- Real Estate Investor: Targeting 20-40% below ARV acquisitions with 40% close rates and 7-30 day closings
- Public Adjuster: Need to contact property owners within 4 hours for 10-20% commission on complex fire claims
- Multi-Market Operator: Investing in 3+ states and need nationwide coverage for one flat rate
- High-ROI Focused: Prioritize profit per deal ($80K+) over volume, value exclusive access and first-contact advantage
Use FireDamagedProperties.com If You Are:
- —Single-State Operator: Only investing in one state and willing to accept 24-hour delays for lower upfront cost ($297-$891/year)
- —Budget-Constrained: Cannot afford $697-$1,497/year and willing to sacrifice close rate (10-15% vs 40%) for lower subscription
- —Not Time-Sensitive: Business model doesn't require first-contact advantage (e.g., long-term wholesaling pipeline)
Use ATTOM/PropStream/ForeclosureRadar If You Are:
- ★Volume Foreclosure Investor: Business model requires 50-100+ leads/month, comfortable with 5-10% close rates and high competition
- ★Diversified Portfolio Builder: Already using FirstLeads for fire damage, adding foreclosures for additional deal flow
- ★Auction/Trustee Sale Focus: Prefer bidding at auctions over direct seller contact, have cash reserves for auction deposits
- ★Lower Profit Margins Acceptable: Comfortable with $20K-$40K profits per deal (vs $80K+ for FirstLeads fire damage)
Recommended Multi-Platform Strategy
For serious real estate investors and contractors seeking maximum ROI with scalable systems:
FirstLeads Exclusively
Build systems, complete 3-5 deals ($240K-$400K profit), establish contractor relationships, prove business model
FirstLeads + PropStream or ATTOM
Add foreclosure volume for diversification, use FirstLeads for high-profit deals (20-40% below ARV) and foreclosures for additional flow (10-20% below ARV)
Full Multi-Platform Portfolio
FirstLeads (fire damage), ATTOM (foreclosures), probate attorneys (estates), tax lien auctions—diversified across all distressed property types while maintaining FirstLeads as highest-ROI channel
Frequently Asked Questions
Frequently Asked Questions
Ready to Switch to the Highest-ROI Fire Leads Platform?
Join 500+ contractors, investors, and public adjusters who switched from delayed competitors (FireDamagedProperties.com, foreclosure data services) to FirstLeads and achieved 40% close rates with real-time alerts. Start your 7-day free trial and receive instant fire incident notifications in your target markets—30 min - 1 hour faster than any competitor.