Fire and damage incidents nationwide — with verified owner contacts, equity, and property detail attached — days before anyone else knows the property is in play.
firstleads.ai · info@firstleads.ai
The motivation
Most owners never planned to sell. Then the rebuild turns into a second job — and a clean exit starts to look better than eighteen months of contractors and adjusters.
Scoping, permits, contractors, and carrier negotiation can stretch across a year or more.
When the settlement won't cover a full rebuild, selling as-is becomes the cleanest path to whole.
Landlords with no appetite to manage a remote rebuild are the most likely to take an offer.
For heirs and long-time owners, a fire is often the trigger event that finally forces a decision.
Insurance proceeds plus a land sale can beat rebuilding — many owners just want the check and out.
Months in a rental while fighting a claim wears people down long before the work is finished.
Your play
Same lead, two ways to monetise it — take the listing or take the contract.
The difference
Everyone farms the same lists. Almost nobody farms the event that creates the seller.
The data engine
Incidents picked up across 1,182+ fire departments the moment crews respond — 24/7, nationwide.
Every incident verified and scored — severity, damage indicators, confirmed address — before it reaches you.
Fire-department social accounts (1,000+ posts/mo), 4,300+ live traffic cameras, coverage across 649 cities.
How it works
The property appears on your live map, filtered to your farm area and damage level.
Scene photos and live cameras tell you cosmetic repair or teardown, from your desk.
One click reveals the owner plus equity, LTV, and absentee status.
Call, text, or send a postcard while you're still the only one who knows.
Take the listing, or get it under contract and assign it to your buyer list.
Step 1 · Find
County and city filtering with up to 35 days of searchable history on Premium.
Sort by damage level so you only work the properties that fit your strategy.
Structure, residential, commercial, and flood or water events.
Dispatched, on scene, knocked down — with units responding and status.
Step 2 · Assess
Surfaced inside every incident popup and ranked by distance — often within 50–200 metres. Available on the Premium plan.
Damage photos, knockdown updates, displacement counts, and road closures attached to the property.
Flames through the roof means structural. Smoke from a kitchen window means contents. Two very different offers.
Rule properties in or out from your desk instead of driving across the county to look at a pan fire.
Step 3 · Unlock
Owner name, every reachable number, and mailing address from a single unlock.
Spot the absentee and out-of-state owner immediately — usually your most motivated seller.
Mobile, landline, or VoIP with a quality score, so your first dial is your best one.
Federal DNC registry check, litigator scrub, and bankruptcy or death-record flags on every unlock.
Unlock in bulk, export to CSV, or push straight into your CRM or dialer.
Owners, residents, and property detail for any U.S. address — no incident required.
FirstLeads supplies incident and screening data only. Subscribers are responsible for consent and compliance with TCPA, DNC, and applicable state rules.
Step 3 · Qualify
Equity and LTV show whether a sale clears the loan and leaves the owner whole.
Absentee, out-of-state, and long-held ownership are the strongest motivation signals.
Square footage, beds, build year, and permit history feed your ARV and repair estimate.
Illustrative property record.
Practice & compliance
Fire-damaged property is a distressed-seller niche, and regulators are paying closer attention to how these deals get sourced. A few things worth having straight before you start.
Legal in all 50 states, but Oklahoma, Illinois, Pennsylvania, Virginia and others have added licensing, registration or disclosure requirements since 2023.
Advertising a property you don't own is where unlicensed-brokerage complaints usually start. Market your equitable interest.
Several states now require written disclosure to the seller that you intend to assign, and some require profit disclosure.
Don't present as an agent unless you're licensed. Licensed agents taking these on owe full agency and disclosure duties.
Calls and texts to owners are regulated. FirstLeads supplies screening data but does not obtain consent on your behalf.
Fire history is a material fact in most states — plan for it in your resale, not as a surprise at closing.
General orientation only, current as of mid-2026 and simplified across jurisdictions — not legal advice. Verify current requirements with your state real estate commission or an attorney.
Steps 4 & 5 · Reach out
Email and SMS the moment a property matches your counties, severity, and type filters.
Prefilled to the household and sent from your own PostGrid or Postalytics account, at vendor postage cost.
A scheduled roll-up of your farm area at the hour and day you choose.
Extra recipients for acquisitions, dispositions, and your ISA or cold-call desk.
Google Sheets, HubSpot, Slack, CSV export, and full REST API access on Enterprise.
Territories, severity thresholds, and routing set up during onboarding.
Choose your tier
The ROI case
Professional runs $8,364 a year. A single assignment fee, or one listing side on a $280,000 home at 3%, pays for the whole subscription — everything after that is margin.
Assignment fees and commission figures are illustrative. Actual results depend on your market, buyer list, follow-up, and applicable state rules.
Typical assignment fees run $5,000–$15,000; one covers the year at the Professional tier.
Cash buyers, flippers, and builders all want this inventory — and they remember who sourced it.
Almost nobody farms fire events. Consistency in one county compounds faster than chasing every list.
Get started
Know about the loss within minutes — before it's a listing or a shared list.
Severity, equity, and owner data let you pick List or Wholesale before you call.
Almost nobody farms fire events. One county, worked consistently, compounds.